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Research papers

Facing the future

This authors of this paper argue that brand leadership is not about reacting but about anticipating and taking risks. The imperative for change and innovation is particularly evident when national brands embrace the challenge to become global...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Richard Pike
September 1, 1999
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Citation

Pike, R. (1999a, September 01). Facing the future . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/facing-the-future-


Research papers

Marketing myopia revisited

The paper represents some of the core concepts first put forward by Theodore Levitt in his epochal paper titled Marketing Myopia linking failure of leadership and decline of industry. Using those concepts, this paper tries to profile the response of...

Catalogue: MENAP Forum 1996: Pressure On Profit
Author: Dhananjayan Kashyap
Company: Unilever
March 1, 1996
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Citation

Kashyap, D. (1996a, March 01). Marketing myopia revisited . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-myopia-revisited-


Research papers

How customer satisfaction research has been integrated in the operations of a service company

The paper gives en overview of the importance of integrate the results from customer satisfaction research in the day to day operations. In the paper it is given a short description of the company - the Swedish Farmers Relief Service Corporation -...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Sven Holmstrom
February 1, 1996
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Citation

Holmstrom, S. (1996a, February 01). How customer satisfaction research has been integrated in the operations of a service company. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-customer-satisfaction-research-has-been-integrated-in-the-operations-of-a-service-company


Research papers

Listen, learn and lead

The primary purpose of a Market-Based Decision Network is to provide information and process tools to enterprise and operating management. It is a team of experienced people positioned to assist all levels of management by creating a set of processes...

Catalogue: International Automotive Marketing Conference 1994
Author: Vincent P. Barabba
June 15, 1994
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Citation

Barabba, V. P. (1994a, June 15). Listen, learn and lead. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/listen-learn-and-lead


Research papers

Quality without tears

This paper is divided into 5 parts, starting with the reasons why ISO 9000 was implemented in BT’s business market research department through to the lessons we have learnt from implementation. The first section discusses why BT, as a company,...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Elizabeth Judson
September 1, 1993
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Citation

Judson, E. (1993a, September 01). Quality without tears. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/quality-without-tears


Research papers

The effect of TQM on research- and vice versa

Royal Mail, the letters' collection, distribution and delivery business in the UK, with 175 employees, one of the country's largest employers, embarked on Total Quality Management in 1988. This paper examines, in outline, the surveys in place to...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Diana Brown
September 1, 1993
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Citation

Brown, D. (1993a, September 01). The effect of TQM on research- and vice versa. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-effect-of-tqm-on-research--and-vice-versa